Digital Sales Data: The (Real) Secret to Moving Deals from Prospect to Closed

In an ideal world, 100% of your data ends up in Salesforce (or your CRM of choice). However, according to a recent Salesforce study, poor data hygiene costs the average business nearly 30% of its revenue, amounting to a total economic loss of a whopping $700 billion a year.

You know it’s important to capture high quality data to help you conduct QBRs, analyze your account health, review handover processes, report on your opportunity pipeline, and forecast win rates at your organization.

Every (good) manager knows this. So, why is it that the average customer’s contact database is composed of 90% incomplete contacts, with 20% of records being useless due to a myriad of issues (ranging from 74% of the records being in need of updates and a full quarter of them being duplicates)?

Watch this to learn the 3 steps you can take to start actioning change at your organization.

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