Episode 24 Building a Content Marketing Asset with Azleen Abdul Rahim, Founder of Marketing In Asia

Azleen is a marketing strategist. He prefers to write than talk. His personal mantra is to make businesses extraordinary through the power of value creation and marketing.

In December 2017, Azleen then established a content-sharing platform called Marketing In Asia. The idea was simple—to help content creators amplify their content better. The way to do it is to encourage them to display their content on MIA. They can be found on the internet better. The growth was astounding. In April 2021, a Singapore-based company came knocking on my door and acquired it for US$250,000. This is where he exited.

After the acquisition, MIA is no longer a content-sharing platform but a full-fledged business media company. The company then re-engages me to continue its growth journey. Today, Azleen no longer serve MIA as its Founder but as one of its Directors.

Besides marketing strategy and internet platforms, He is also into road trips, Arsenal and nasi lemak bungkus.

Connect with Azleen on LinkedIn: https://www.linkedin.com/in/azleenabdrahim/

Connect with the host Bob Low: https://www.linkedin.com/in/bobthinks/

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