Join us as we explore the SMART goal-setting approach, where goals should be Specific, Measurable, Actionable, Realistic, and Timely. By understanding the costs associated with generating leads and conversions, marketers can set achievable goals and measure their performance effectively. Starting with a well-defined objective and a realistic plan is crucial for successful marketing efforts.
Watch the full episode here:
https://youtu.be/kl6uezuoWKo?si=TFFm240QSzobQAHr
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