Sales techniques - how to sell when your price is higher

If you're tired of hearing your sales team complain about pricing, you're in the right place. In this video, Discover five proven strategies, honed over my 30 years of teaching selling techniques, to make your prices less relevant and help you close more sales. Stick around for the game-changing fifth strategy, especially useful when dealing with senior executives.

Strategy 1: Know What B2B Customers Value Discover why B2B customers happily spend more on suppliers who make them look smarter or make their jobs easier. Learn how to position your offerings to make your B2B customers look like heroes to their bosses.

Strategy 2: Replace Order Takers. Explore why order-taking is outdated and how to replace it with valuable advisory roles. Introducing the A.I.D. method – Analyze options, Interpret based on unique needs, and Direct to a maximum of three choices. Your customers will pay a premium for personalized advice.

Strategy 3: Tap the Convenience Advantage Understand the power of convenience. Learn how to position your business as the go-to source for multiple products and services, making your customers' lives easier and more efficient.

Strategy 4: Create More Perceived Value. Shift your focus from features to benefits with a simple phrase: "so that." Enhance the perception of value effortlessly and communicate the positive impact of your offerings on your customers' lives.

Strategy 5: Create Pricing Perspective. Discover the secret to selling to senior executives. Shift the focus from cost to potential return on investment. Learn how to articulate the value of your services in a way that makes the price seem secondary.

Remember selling is not about lowering prices; it's about showcasing the extra value you provide. Take the lead, empower your team, and watch your profitability soar. I'm Jeff Mowatt, and I'll see you in the next video.

Sales training tips and techniques by professional motivational keynote public speaker and trainer, Jeff Mowatt - Calgary, Alberta, Canada

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ABOUT HALL OF FAME BUSINESS SPEAKER, JEFF MOWATT: When it comes to customer service and selling expertise, Jeff didn’t just read the book – he wrote it! He’s the author of the best-selling business books, Becoming a Service Icon in 90 Minutes a Month and Influence with Ease. He heads his own training company and has written and produced 13 self-study coaching tools. His Trusted Advisor Customer Service column has been syndicated and featured in over 200 business and on-line publications. With over 30 years as a full time professional speaker, Jeff knows how to engage a group. He has served as the national President of the Canadian Association of Professional Speakers (CAPS). The Global Speakers Federation awarded Jeff with the highest earned speaking designation in the industry; the Certified Speaking Professional (CSP). Of the over 5,000 professional speakers in the worldwide federation, less than 7% achieve this degree of distinction. To top it off, Jeff was inducted into the Canadian Speaking Hall of Fame, (HoF). Hall of Fame membership is considered a lifetime achievement award for “outstanding excellence in the speaking industry.” With a Jeff Mowatt presentation, your team members get one of the most award-winning, engaging speakers in the country.

Subscribe to Jeff’s YouTube channel at https://www.youtube.com/channel/UCn91v8ldz2Gj1Mq4c_Oddfg?view_as=subscriber

Check out his website at http://www.jeffmowatt.com/ To discuss booking Jeff for your team, contact: JC Mowatt Seminars Inc. 60 Wildwood Drive SW. Calgary, Alberta. Canada, T3C 3C5 1-800-JMowatt (566-9288)

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