From Donuts to TikTok Stardom: How Dunkin’ Won Over Gen Z | Brand analysis

🍩 Ever been curious about how certain brands just seem to resonate with the elusive Gen-Z?

That's what we'll be covering in this latest video: diving deep into Dunkin's 2019 brand transformation. We'll discuss how this working-class coffee chain refreshed its image, stayed true to its roots, and captured the hearts (and screen time) of Gen Z.

From their humble beginnings to their explosive success on TikTok, we'll explore the strategy, creativity, and authenticity that defines Dunkin.
#Dunkin #Rebrand #GenZ

In this video, we'll cover:
00:00 - Introduction
02:13 - Part 1: Working class roots & company overview
05:20 - Part 2: Facing competition and adapting to trends
08:31 - Part 3: New strategy & cash injection
10:26 - Part 4: The brand transformation
16:20 - Part 5: Parting thoughts

✨ Hi there! I'm Tamara, a brand strategy consultant and writer from London. I make videos about brand strategy, my career as a creative professional and self development. In this new series, I'll be analyzing some of the most iconic brands and brand transformations, diving deep into the business decisions, strategy and creative behind them.

*To create this video, I've pulled in shots from various content about Dunkin on YouTube online. You'll notice the watermarks from CNBC, Adweek and other creators. Huge thank you to these for helping me make this video more visually interesting (and giving me the editing challenge of my lifetime lol).
**Also, it goes without saying, but opinions shared on this channel are my own and not the views of my employer.

💡SOME NOTABLE THINGS I MENTIONED
Dunkin' Superbowl Ad: https://www.youtube.com/watch?v=o1LcUmayhX0
CNBC Dunkin' analysis: https://www.youtube.com/watch?v=F9ExKR3sUng&t=25s
Dunkin’ Donuts Coffee: A Site and Source of Bostonian Identity: https://emilycontois.com/2013/01/07/dunkin-donuts-coffee-a-site-and-source-of-bostonian-identity/#:~:text=Dunkin'%20Donuts%20endorses%20and%20practices,actual%20social%20status%20or%20income.

🌱 TAGS
branding, brand strategy, dunkin', dunkin donuts, dunkin' donuts, coffee, economics, business, business strategy, strategy, transformation, beverage, retail, strategy, creative, brand, branding, brand management, management consulting, consulting, strategy consulting, working in strategy consulting, creative consulting, brand analysis, company analysis, business school, MBA

Sub count @ posting: 385

Тэги:

#branding #brand_strategy #dunkin' #dunkin_donuts #dunkin'_donuts #coffee #economics #business #business_strategy #strategy #transformation #beverage #retail #creative #brand #brand_management #management_consulting #consulting #strategy_consulting #working_in_strategy_consulting #creative_consulting #brand_analysis #company_analysis #business_school #MBA #gen_z_tiktok

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