Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest John Casto (Founder of JC Lead Gen & Bulletproof Scaling) discuss:
- How Lead Gen has evolved over the past few years
- How important transparency is when it comes to Lead Gen
- The art of driving quality and margin as an affiliate
- Why communication with your buyers can change everything
- John's favorite social traffic sources and the biggest differences
- When John got into the Pay Per Call space
- Facebook Ads
- Bulletproof Scaling