eCommerce Insiders Podcast: Lavigne Naturals

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Hey, everyone! Welcome to eCommerce Insiders! In this episode, I'm thrilled to dive into the story of LaVigne Naturals Skincare. Join me, as I sit down with Jen from LaVigne Naturals Skincare. We explore the incredible journey of a family-run business that has been thriving for over 20 years, creating natural skincare products in Vancouver.

Jen shares the fascinating backstory of LaVigne Naturals, a company born from a serendipitous discovery in a Mexican marketplace. Learn how an ancient tree bark ingredient turned into their hero product, Mayan Magic Balm, and eventually a full skincare line. With her insightful anecdotes and experiences, Jen reveals how she and her mom, Linda, have navigated the challenges of entrepreneurship, including the trials of the pandemic.

In this episode, you'll discover:
- How LaVigne Naturals utilized digital marketing to boost their sales.
- The importance of brand consistency and storytelling in ecommerce.
- Tips on balancing retail and ecommerce channels, especially during challenging times.
- Insights into effective customer service and building strong customer relationships.
- Practical advice for new ecommerce owners looking to grow their business.

Whether you're an aspiring entrepreneur or an experienced business owner, this episode is packed with actionable tips and inspiring stories that can help you navigate your own journey. Don’t miss out on these valuable insights!

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CHAPTERS:
0:00 - Welcome Jen
0:17 - Jen’s Background
3:56 - How LaVigne Started
7:28 - How Long it Took to Get Started
10:16 - How You Got Started with LaVigne Naturals
13:41 - Early hurdles
16:33 - Early years of ecommerce
20:11 - Transitioning to ecommerce from retail
24:00 - How the pandemic affected Lavigne Naturals
27:30 - How LaVigne Naturals pivoted during the pandemic
30:35 - How LaVigne Naturals adapted to the pandemic for their retailers
34:53 - Limited release product drops
38:45 - Target personas and marketing to different people
42:00 - What are you doing to increase DTC growth
48:58 - Understanding your audience
51:09 - Customer service
54:00 - Advice for Ecommerce Business Owners
58:37 - Where to Find Jen & Lavigne Naturals

Тэги:

#Chris_Marrano #Sales_Strategy #Marketing_Growth #Marketing_Podcast #Seo_Tips #Ecommerce_Success #Small_Business #Email_Marketing #Business_Insight #Marketing_Success #Marketing_Tips #Brand_Building #Digital_Marketing_Tips #Marketing_Advice #Sales_Increase #Ecommerce_Tips #Online_Sales #Entrepreneur_Story #Marketing_Techniques #Skincare_Business #Entrepreneur_Tips #Entrepreneur_Journey #Social_Media_Marketing #Retail_Marketing #Entrepreneur_Interview #Marketing_Trends

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