What makes a Fitness Studio or Gym successful? It’s knowing the difference between managing a team and leading a team of 'A' Players.
This all comes down to mastering directional skills and communicating effectively with your employees. Join Mike Arce as he dives into a conversation with JB Olson, the visionary behind Elite Boxing & CrossFit's remarkable success. JB isn’t just your average GM—he's a strategic leader who has doubled his studio’s monthly revenue in just 2 years (going from 36K to 70K). His journey is an inspiring testament to exceptional leadership and showcases the importance of having employees in the right seats who are dialed in.
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From the episode…
00:00 On this episode
00:33 Introduction
01:47 Big Pieces JB Added to Grow
03:27 Resources that helped JB
06:31 In-House Challenge to Drive Leads In
10:55 Power of Referrals
12:22 Pitching the referral campaign to the Coaches
14:11 Embracing the Sales Process
17:30 Standards and Expectations Throughout the Sales Process
21:40 Importance of Price Increasing
23:15 Average Referrals at the Point of Sale
26:23 How JB Communicates with His Team
30:15 Lightning Round: Rapid-Fire Questions