Weekly Q&A: Podcasts, Prospecting, Trending Topics, Loom vs VSL, Testimonials

▬ Contents of this video ▬▬▬▬▬▬▬▬▬

00:00 - Intro
01:07 - Announcement
02:36 - Podcasts
08:14 - Prospecting
21:18 - Trending Topics
24:21 - Loom vs VSL
28:25 - Clients Payday
33:44 - Website Designed
37:32 - Testimonials
43:36 - Recap and Announcement

Topics include:

➤ I am starting to go on podcasts and do training for shoe stores. Finally, when they ask how people can get in touch with me if they want to learn more, I have two options I could mention.

First, I could mention our quiz, which is a lead magnet where I grab their email. This lead magnet leads into a conversation with me and then into the main offer.

Alternatively, I could direct them to my website, which features a loom video. Should I mention just one of these options, or should I mention both? Frankie, what’s your advice?

➤ Hi everyone! I'm blocking out the entire week next week to jumpstart my prospecting and selling process to landscaping companies. If you were to have 5 full days to do nothing but rework your client acquisition strategy, what would you focus on? I've already tried the following without much success:

- Cold email campaigns (7 Figure Agency program)
- Dream 30 list with hand-written notes and gifts
- Free marketing audit offers
- Emailing industry publications to offer to collaborate on content
I've been considering pivoting to some of the following:
- Standardized video of marketing system
- Results guarantee (30 leads in 30 days or your money back)
- Meta ads
- Picking up the damn phone and cold calling people myself

I've reached out to 1,400 contacts, provided 17 marketing audits to those who were interested, and had 4 calls that went well but fizzled out. I've always worked off referrals but I'm trying to systemize my offerings to scale more efficiently. This selling stuff is pretty new to me.
Any thoughts are very appreciated! I need a little boost to get back in the game.

Right now it's just the shitty website/SEO/Paid ads/Social offer that they get every day in their inbox which I think is a huge part of the problem. I went down a rabbit hole with the 7-Figure Agency System, which I think is great for some, I just don't know that it's for me. It seems like more of the same. I'm thinking of developing an introductory offer of either a 3-part email reactivation campaign or a 2-week Facebook ads campaign that I basically provide for the cost to get my foot in the door.

➤ What's the best way to figure out what the trending topics in your industry are for content creation? Ahrefs? Some other keyword research tools? Researching Facebook groups? Something else?

➤ Yo Frankie Fihn, would you say the criteria and framework you use for your closing sales with a Loom video is the same as a VSL? - Richard

➤ In Beyond the Agency Box 2.0, Frankie Fihn wrote:

There are only ever three ways you can help your client have a bigger payday.
1. Get more new people.
2. Help them increase their transaction size.
3. Sell more frequently to their customers.

Anyone have ideas about how you sell more frequently to patients of an oral surgery practice. Unlike a dental office where you need to go every 6-12 months for dental cleanings and exams, oral surgeons typically provide wisdom teeth extractions (one-time) and dental implants (one to several times and, sometimes, full arch replacements). The first thing that came to mind for me was to offer a "Friends and Family" special.

➤ Does anyone else here insist a client allow you to first build them a website designed to optimize all marketing efforts?

➤ Do you guys give any perks to clients for receiving a video testimonial?

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Тэги:

#Podcasts #Prospecting #Trending_Topics #Loom_vs_VSL #Testimonials

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