Transforming 'out-the-door' price objections – Sean Gardner

On the latest episode of CBT Now, we feature Sean Gardner, an esteemed instructor and sales trainer from the Joe Verde Group. Today, Gardner shares his expert insights on handling the persistent "out-the-door price" objection that many salespeople face. Discover how his strategies can shift customer conversations from price-focused to budget-friendly, ultimately driving more successful sales outcomes.

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