Panel session: Content Marketing and Digital PR with host, Karim Adib

54 года назад

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In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you’re a small business looking for pro tips to improve your content marketing activity, this episode is for you.

In this episode:
01:15 How businesses can future-proof their content marketing and PR strategies.
08:40 The key metrics for measuring the success of content and how they differ based on the type of content.
16:22 Challenges and opportunities in integrating social media and influencer outreach with PR efforts.
23:50 Consensus and differing perspectives on the effectiveness of reactive PR versus data-led campaigns.
31:10 How businesses can navigate the changing perceptions of backlinks and adapt their strategies accordingly.
38:55 Effective strategies for managing crisis situations and repairing a company's reputation after negative PR.

Resources mentioned:
https://www.reddit.com/
https://analytics.google.com/analytics/academy/course/5

Find out more about our panelists and connect with them here:
Karim Adib – https://www.linkedin.com/in/karimadib/Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.

Victoria Roscow – https://www.linkedin.com/in/victoria-roscow-196925114/
Victoria is Head of Content at Manchester-based digital marketing agency, Dark Horse. She leads on the on-page SEO and content marketing strategy for clients across the country.

Will Waldron – https://www.linkedin.com/in/will-waldron-0b0088111/
Will has 10 years of experience in both traditional and digital PR, developing multi-channel campaign strategies to clients across multiple sectors based all over the world.

Sarah-Jayne Taylorson – https://www.linkedin.com/in/sarah-jayne-taylorson/
Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3 years in-house experience and enjoys putting her clients at the heart of the news agenda to secure high quality links in top tier outlets.

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brightonSEO is the biggest search marketing conference in the world and takes place in the UK and US. We give away thousands of free tickets every year and we’d love to see you there. As well as running one of the world’s most popular search marketing conferences we also organise practical, hands-on and in-depth analytics, PPC, SEO training courses – so you can up-skill in a specific area of search marketing.

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