What is social CRM and how it is related to CXM

Like CRM, Social CRM is the process or a tool that can act as the central repository for all customer and interaction details fetched and collected through social media and web channels. In today's diverse markets, customers may come in from any social media channel. Having a central repository for all customer data can prove very beneficial when the customer returns to the brand with queries through multiple social media channels. This is where Social CRM comes into the context of Customer Experience Management (CXM).
Having a robust social CRM in place can enable a brand to efficiently manage its customer experience.

Тэги:

#Customer_care #Social_Listening #Customer_Experience_management #CXM_course #Social_listening_course #learn_social_listening #Social_listening_analytics #Social_listening_tool #social_media_analytics #social_media_marketing #customer_engagement #community_engagement #Online_reputation_management #ORM #learn_orm #ORM_course #Community_engagement_course #customer_satisfaction #customer_care_metrics #brand_reputation #brand_reputation_management #customer_feedback_management

Скачать видео