WATCH: BMW's CES 2023 Keynote - LIVE

I’d rather have KITT

CIRCUS colors bad quality no futur gadjet .. nothing serious here

📱👍🏼

I love this but it’s hilarious considering carmakers currently make almost every car in white, grey or black. Hopefully this will give other carmakers a hint that people actually like color. (Thrilled that the main engineer for this is a woman!)

The commercial is lol

The moment, when your TESLA looks old fashioned. 😳
Well done BMW!

What was that? Arni and Kitt? Really?
If you really want to tell a Car-Lovestory, take a look at "Christine"! No newage bulls*it. Sorry my french.

Notice how the colour changing ‘Dee’ isn’t the same one as the car they displayed for the rest of the presentation

Other car manufacturers aren’t fighting change, they just know that electric cars won’t work for everyone in every situation.

Herbie is better

Would love to be able to name it from the factory. Every bmw model has a different driving personality so being able to name them differently to match that would be cool.

Cringe reveal and presentation. Felt like it was catering to a first grade classroom

Is this for kids 😂

Very annoying. Couldn't watch every thing ...

Dee's HUD seems similar to KITT's new virtual reality HUD in Knight Rider 2000.

Not sure why we have to shove social media into everything.

Who's doing the voice of dee?

palesemente fake

its all vaporwave for me until i see one on t reviews

This presentation is so detached from reality 🫣.

Congratulations on the vehicle, very choreographic, even if for the design I see a clear detachment from the design language of the latest BMW show cars, it almost seems like BMW is suffering a period of confusion to renew its DNA. However the technical solution is interesting but frankly I see little use in it, if not precisely the choreography, the image, the appearance therefore. All the divisions of the large puzzle that covers the bodywork are graphically elementary geometric shapes, perhaps the divisions could have been harmonized better according to the shapes of the surfaces themselves. Finally I think that electroluminescent panels or display films have a significant environmental impact behind them in their production chain, much more onerous than a splendid water-based paint.
I don't intend to criticize at all, they are just personal considerations, so congratulations to BMW for the idea.
Among other things ... don't you think that the idea of being able to blend in with the environment has serious security risks?

This is epic they even got the hoff and Arnold

I never expected bmw to produce a high budget entertaining engaging show

DEE sounds like an old Jewish lady lol.

I love BMW but they seriously need to undo what they've done to the online car configurator. When you use the "build your own BMW" tool on the BMW USA website, you get these tacky messages like "That's a great looking BMW!" or "you're on a roll now!" as you're making selections. It's terrible and almost reeks of desperation.

Never watched so much crap

Love how every character in the keynote is artificially intelligent

Mr. Zipse - You nailed it! Great appearance, great presentation, big vision.

„Aston Martin call it the Vanquish, we call it the ‚Vanish‘“

i’m surprised they let the swearing slip in there