7 Strategies for Driving Relevance and Resonance in Written Content by Margot Lester and Steve Peha

Most of us writers and content creators know we should put our audience first if we want them to be engaged. But few teachers, coaches and others ever tell us how to do that. Let's fix that! This hands-on, interactive session covers 7 techniques to develop relevant content with your audience in mind so they respond and repost and recommend. It's for anyone charged with creating or managing content, especially editorial.

Key take-aways include a handy tool to help you assess and address audience needs and values; a strategy for using questions to drive content creation, build strong calls to action and cast your message in terms that will resonate, and trouble-shooting to tackle your specific challenges and questions about engagement.

Тэги:

#Content_(Website_Category) #Marketing_(Industry)

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