In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.
In this episode:
08:39 AI imagery - discussing trust and human instinct.
10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.
15:17 Using AI to create graphic or animated content saves time but may lack human essence.
18:24 Prototyping for persuasion and experimentation, repurposing for investment.
Resources mentioned in this episode:
Search Engine Journal
https://www.searchenginejournal.com/
Story Worthy by Matthew Dicks
https://matthewdicks.com/storyworthy/
Steal Like an Artist by Austin Kleon
https://austinkleon.com/steal/
More about our guests:
Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.
Connect with Karim here:
https://www.clickthrough-marketing.com
https://twitter.com/KarimAdibPR
https://www.linkedin.com/in/karimadib/
Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation.
Connect with Mauel here:
https://twitter.com/manu_madeddu
https://www.linkedin.com/in/manuel-madeddu
To find out more about us and the show visit
https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email
[email protected] or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
For more information about brightonSEO and to get tickets, visit
www.brightonseo.com
SUBSCRIBE for more videos:
https://www.youtube.com/channel/brightonSEO?sub_confirmation=1
************************************************************************
Follow us...
Twitter:
https://www.twitter.com/brightonSEO
LinkedIn:
https://www.linkedin.com/company/brightonseo
Instagram:
https://www.instagram.com/brightonseo
************************************************************************
brightonSEO is the biggest search marketing conference in the world and takes place in the UK and US. We give away thousands of free tickets every year and we’d love to see you there. As well as running one of the world’s most popular search marketing conferences we also organise practical, hands-on and in-depth analytics, PPC, SEO training courses – so you can up-skill in a specific area of search marketing.
Find out out more at brightonseo.com
Тэги:
#brighton #brightonseo #seo #search_engine_marketing #conference #search_engine_optimisation #Internet_marketing #digital_PR #content_production #SEO #AI_technologies #AI_tools #ChargeGPT #MidJourney #user_engagement #content_formats #video_creation #storytelling #content_creation_process #iteration #AI-generated_content #content_efficiency #content_prototyping #resource_recommendations #book_recommendations #social_media_presence #web_analytics #PPC #paid_social